Delineate
Delineate is a powerful AI tool that uses predictive AI and workflow automation to help businesses optimize their lead scoring, increase conversion rates, and reduce churn. It's a versatile tool that can be beneficial for sales reps, marketing teams, product teams, and data teams. With its ability to connect data from multiple sources and turn prediction data into automated actions, Delineate can help businesses make more informed decisions and achieve their goals more efficiently.
Features of Delineate
Predictive AI: Delineate uses AI to reveal high-quality leads, upsell opportunities, PQLs, and churn risks using data. This allows for prioritization with confidence.
Enriched CRM: With AI predictive lead scoring, churn prediction, and PQL scoring, Delineate can reveal high quality and non-obvious opportunities in real time.
Workflow Automation: Delineate has over 300 integrations and turns prediction data into automated actions. This can increase ROAS, boost conversions, and reduce churn.
Product-Led Growth: Delineate can connect data from multiple sources to know in real time when a user is ready to upgrade or expand their account.
AI-powered predictive customer scores: These scores are far superior to traditional lead scores, which are fraught with assumptions and biases that make them inaccurate.
Data cleaning and preparation: Delineate can improve the quality and accuracy of your data. It can clean and transform data from multiple sources to ensure your data is accurate, complete, and consistent.
Benefits of Delineate
Increased conversion rates: By focusing on high-quality leads ready to convert, Delineate can help maximize deals.
Optimized lead prioritization: Achieve more with fewer sales reps by optimizing lead prioritization.
Increased return-on-ad-spend (ROAS): Boost ad ROI by focusing on the most profitable target groups and lookalikes.
Reduced customer acquisition cost (CAC): Cut costs per new customer by targeting high-probability leads.
Increased rep contact rate: When reps actually trust the lead score, they're more likely to reach out to leads.
Increased lifetime value (LTV): Reveal upsell opportunities to maximize revenue from each customer.
Reduced churn: Cut churn rates by identifying and getting ahead of churn risks before they eventuate.
Increased rep happiness: Reduce grunt work and "the numbers game" for reps, improving overall team happiness.
Who Delineate is useful for
Sales reps and account managers: They can leverage their time with AI predictive lead scoring, churn prediction, and PQL scoring.
Marketing teams: They can increase ROAS by creating custom audiences of those most likely to convert, boost conversions by sending email sequences to leads at the exact moment they are likely to buy, and reduce churn by proactively sending remedial offers.
Product teams: They can find more and better PQL's, knowing in real time when a user is ready to upgrade or expand their account.
Data teams: They can use Delineate for data cleaning and preparation, improving the quality and accuracy of their data.
In conclusion, Delineate is a powerful AI tool that uses predictive AI and workflow automation to help businesses optimize their lead scoring, increase conversion rates, and reduce churn. It's a versatile tool that can be beneficial for sales reps, marketing teams, product teams, and data teams. With its ability to connect data from multiple sources and turn prediction data into automated actions, Delineate can help businesses make more informed decisions and achieve their goals more efficiently.